diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index f1b907a..6db4f97 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -6,6 +6,14 @@ stages:
   - components
   - !reference [.release-coordinator:canary:stages]
 
+workflow:
+  name: $PIPELINE_NAME
+  rules:
+    - if: $CI_PIPELINE_SOURCE == "push"
+      variables:
+        PIPELINE_NAME: "Build pyxis image for $CI_COMMIT_SHORT_SHA"
+    - if: $PIPELINE_NAME != null
+
 default:
   image: $CI_REGISTRY_IMAGE:$CI_COMMIT_SHA
   tags:
diff --git a/.gitlab/ci/release-coordinator.canary.gitlab-ci.yml b/.gitlab/ci/release-coordinator.canary.gitlab-ci.yml
index 72a3a20..05db2b1 100644
--- a/.gitlab/ci/release-coordinator.canary.gitlab-ci.yml
+++ b/.gitlab/ci/release-coordinator.canary.gitlab-ci.yml
@@ -1,11 +1,22 @@
 .release-coordinator:canary:stages:
+  - release-coordinator:canary:notify-start
   - release-coordinator:canary:build
   - release-coordinator:canary:publish
+  - release-coordinator:canary:notify-finish
 
 .release-coordinator:canary:
   rules:
     - if: $RELEASE_COORDINATOR == "canary"
 
+release-coordinator:canary:notify-start:
+  extends:
+    - .release-coordinator:canary
+  stage: release-coordinator:canary:notify-start
+  script:
+    - bin/pyxis internal notify_new_coordinator --coordinator-pipeline-id $CI_PIPELINE_ID
+  variables:
+    DRY_RUN: "false"
+
 release-coordinator:canary:tmp-branch:
   extends:
     - .release-coordinator:canary
@@ -55,6 +66,14 @@ release-coordinator:canary:publish:
     - echo "Publishing approved"
   when: manual
 
+release-coordinator:canary:notify-publish-pending:
+  extends:
+    - .release-coordinator:canary
+  stage: release-coordinator:canary:publish
+  needs: !reference [release-coordinator:canary:publish, needs]
+  script:
+    - bin/pyxis internal release_notify_publish_pending
+
 release-coordinator:canary:publish-containers:
   extends:
     - .release-coordinator:canary
@@ -76,3 +95,12 @@ release-coordinator:canary:publish-release:
     - bin/pyxis internal release_canary_publish_release --coordinator-pipeline-id $CI_PIPELINE_ID
   variables:
     DRY_RUN: "false"
+
+release-coordinator:canary:notify-finish:
+  extends:
+    - .release-coordinator:canary
+  stage: release-coordinator:canary:notify-finish
+  script:
+    - bin/pyxis internal notify_finish_coordinator --coordinator-pipeline-id $CI_PIPELINE_ID
+  variables:
+    DRY_RUN: "false"
diff --git a/lib/pyxis/commands/internal.rb b/lib/pyxis/commands/internal.rb
index c98b94d..52424cb 100644
--- a/lib/pyxis/commands/internal.rb
+++ b/lib/pyxis/commands/internal.rb
@@ -28,6 +28,54 @@ def release_canary_publish_tags
       def release_canary_publish_release
         Pyxis::Release::Canary.new.publish_release(options[:coordinator_pipeline_id])
       end
+
+      desc 'release_notify_publish_pending', ''
+      method_option :coordinator_pipeline_id, required: true, type: :numeric
+      def release_notify_publish_pending
+        pipeline = GitlabClient.client.get_pipeline(
+          Project::Pyxis.api_gitlab_path,
+          options[:coordinator_pipeline_id]
+        ).body
+        raise 'Pipeline not found' if pipeline.nil?
+
+        Pyxis::DiscordClient.new.send_notification(<<~DESC, :warn)
+          Coordinator pipeline awaiting approval for release publishing
+          #{"> #{pipeline.name}" if pipeline.name}
+          #{pipeline.web_url}
+        DESC
+      end
+
+      desc 'notify_new_coordinator', ''
+      method_option :coordinator_pipeline_id, required: true, type: :numeric
+      def notify_new_coordinator
+        pipeline = GitlabClient.client.get_pipeline(
+          Project::Pyxis.api_gitlab_path,
+          options[:coordinator_pipeline_id]
+        ).body
+        raise 'Pipeline not found' if pipeline.nil?
+
+        Pyxis::DiscordClient.new.send_notification(<<~DESC)
+          New coordinator pipeline started
+          #{"> #{pipeline.name}" if pipeline.name}
+          #{pipeline.web_url}
+        DESC
+      end
+
+      desc 'notify_finish_coordinator', ''
+      method_option :coordinator_pipeline_id, required: true, type: :numeric
+      def notify_finish_coordinator
+        pipeline = GitlabClient.client.get_pipeline(
+          Project::Pyxis.api_gitlab_path,
+          options[:coordinator_pipeline_id]
+        ).body
+        raise 'Pipeline not found' if pipeline.nil?
+
+        Pyxis::DiscordClient.new.send_notification(<<~DESC)
+          Coordinator pipeline has finished
+          #{"> #{pipeline.name}" if pipeline.name}
+          #{pipeline.web_url}
+        DESC
+      end
     end
   end
 end
diff --git a/lib/pyxis/commands/release.rb b/lib/pyxis/commands/release.rb
index 9f118a0..712a4cf 100644
--- a/lib/pyxis/commands/release.rb
+++ b/lib/pyxis/commands/release.rb
@@ -33,6 +33,7 @@ def create_canary
           Project::Pyxis.api_gitlab_path,
           Project::Pyxis.default_branch,
           variables: {
+            PIPELINE_NAME: "Release build #{build_id} as canary",
             RELEASE_COORDINATOR: 'canary',
             BUILD_ID_TO_PROMOTE: build_id.to_s,
           }
diff --git a/lib/pyxis/discord_client.rb b/lib/pyxis/discord_client.rb
new file mode 100644
index 0000000..319a19e
--- /dev/null
+++ b/lib/pyxis/discord_client.rb
@@ -0,0 +1,25 @@
+# frozen_string_literal: true
+
+module Pyxis
+  class DiscordClient
+    LOG_CHANNEL = 1478849342101000222
+
+    COLOR_MAPPING = {
+      info: '#4caf50',
+      warn: '#ff8000',
+      error: '#f44336',
+    }.freeze
+
+    attr_reader :bot
+
+    def initialize
+      @bot = Discordrb::Bot.new(token: Pyxis::Environment.discord_bot_token)
+    end
+
+    def send_notification(message, severity = :info)
+      embed = Discordrb::Webhooks::Embed.new(description: message, color: COLOR_MAPPING[severity])
+
+      bot.send_message(LOG_CHANNEL, nil, false, [embed])
+    end
+  end
+end
diff --git a/lib/pyxis/gitlab_client.rb b/lib/pyxis/gitlab_client.rb
index 2c99bc3..1cc39da 100644
--- a/lib/pyxis/gitlab_client.rb
+++ b/lib/pyxis/gitlab_client.rb
@@ -95,6 +95,10 @@ def create_pipeline(project_path_or_id, ref, variables: nil)
         )
       end
 
+      def get_pipeline(project_path_or_id, id)
+        get_json("/api/v4/projects/#{project_path_or_id}/pipelines/#{id}")
+      end
+
       def list_pipeline_bridges(project_path_or_id, pipeline_id)
         paginate_json("/api/v4/projects/#{project_path_or_id}/pipelines/#{pipeline_id}/bridges")
       end
diff --git a/lib/pyxis/managed_versioning/component_info.rb b/lib/pyxis/managed_versioning/component_info.rb
index fac3900..ade9f8e 100644
--- a/lib/pyxis/managed_versioning/component_info.rb
+++ b/lib/pyxis/managed_versioning/component_info.rb
@@ -141,9 +141,7 @@ def find_container_version(jobs)
       end
 
       def load_pipeline(pipeline_id)
-        pipeline = GitlabClient.client.get_json(
-          "/api/v4/projects/#{Project::Reticulum.api_gitlab_path}/pipelines/#{pipeline_id}"
-        )
+        pipeline = GitlabClient.client.get_pipeline(Project::Reticulum.api_gitlab_path, pipeline_id)
         return nil if pipeline.response.status == 404
 
         [